Catch and students at Copenhagen University investigated how to create new and innovative experiences for the bus journey. Public transportation, in this case buses, is threatened by a general decrease in customers. 

The purpose of this course was therefore to make the journey more attractive to the passengers, to develop the future design of the buses as well as a new experience flow. Furthermore, business models and ideas for future experiences in the public transportation to help maintain and possibly increase the number of customers, was developed.

The project was developed in collaboration with the company Umove and Copenhagen University.