Future TrafficFall 2017

Catch and students at Copenhagen University investigated how to create experiences for the bus journey. As public transportation, in this case buses, is threatened by self-driving vehicles and a general recovery in the private economy, in which people prefer to buy their own cars when they can afford it and thus opt out of public transportation.

The purpose of this course was to make the journey more attractive to the passengers, to develop the future design of the buses as well as a new, possible experience flow. Furthermore, business models and ideas for future experiences in the public transportation to help maintain and possibly increase the number of customers, was developed.

The project was developed in collaboration with the company Umove and Copenhagen University.